RPlace Restaurant Brand Refresh

When I took over the creative direction for RPlace, the goal was clear: breathe new life into a beloved local spot while honoring its roots. The rebrand focused on simplicity, flexibility and a fresh, modern identity that reflects the evolving tastes of our community.

I introduced a full menu concept—a curated selection of dishes that change daily, allowing the kitchen to stay creative and seasonal while keeping guests excited for what’s next. Alongside this, I developed a print collateral for daily specials and themed menus, giving the brand a dynamic edge and encouraging repeat visits.